187 million daily active users (and counting!) are opening Snapchat 20 times a day to check out Snaps from friends, celebrities and brands. And while many nonetheless recall of Snapchat equally a platform for disappearing videos, you tin can also utilise information technology to create and share lasting content with Snapchat Memories.

With this feature, yous can explore a searchable history of your Snapchat posts, and annal awesome content to use again on Snapchat or another social platform.

In this post, we'll walk you through Snapchat Memories and the Flashback Memories feature, and share some tips for using this feature to build your brand and audition on Snapchat.

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What are Snapchat Memories?

Snap Memories are Snaps and Stories that yous can opt to salvage for later rather than assuasive them to self-destruct. You tin open Memories at any time to view, edit, send, or repost this saved content.

What are Flashback Memories?

Flashback Memories are like anniversaries for your Snap Memories. That means if yous added a Snap to Memories on July 1, 2017, information technology will appear every July 1 every bit a Featured Story, prompting you to share it as a Flashback.

They're automatically generated, so you don't need to do anything to go them—just check in on your Memories to run across if you lot have a Flashback that 24-hour interval.

Flashback Memories are pleasant reminders of content you lot were sharing in by years, and you might be surprised past what pops up!

Unless you're a robot, you probably can't call up every absurd video or funny photo you've posted, only Snapchat does. And like a trusty pal, they're hither to remind y'all of the good times.

How to use Snapchat Memories

Snap Memories are automatically enabled in your account, which makes using this characteristic easy.

To open up Memories, swipe up from the photographic camera screen. Individual saved Snaps volition appear as rectangles, and saved Stories will announced in circles. Scroll through all your saved posts, or use the search characteristic to find specific Snaps.

When y'all tap the search bar, you'll see your Memories organized by categories and locations, allowing yous to narrow down what you're looking for. Snapchat also has a smart search filter, which allows you to search for keywords like "sunset" or "food" to observe particular Snaps.

How to save Snaps and Stories to Memories

You tin save Snaps to Memories before or after posting.

To salve an individual Snap before posting, press the download button (in the lesser-left corner of the screen) to save it to Memories or your camera curlicue.

snapchat memories

To save a Snap or Story to Memories later its been posted, navigate to your Profile icon by borer the top-left corner of the screen.

Press the download button next to the My Story icon to save the entire Story to your Memories.

snapchat memories

Or salvage individual Snaps by tapping the My Story icon. This will display all the Snaps within that Story.

Tap on each Snap yous want to save to aggrandize it, and and so tap the download push (at present in the bottom-correct corner of the screen) to add it to Memories.

snapchat memories

Go along posts that followers have sent yous by saving them (or taking screenshots) and calculation those to your Memories folder.

How to automatically relieve Snaps and Stories to Memories

You can too set your business relationship to automatically save all your content to Memories.

Go to Settings, then Memories.

Click on My Story Posts and change the default setting from "Don't save my Story Posts" to "Memories."

snapchat memories

You can also choose to save all content to your camera whorl as well equally Memories. This is a good idea for brands, peculiarly if you plan to share Snapchat content to other platforms like Instagram or Twitter. Information technology as well serves every bit additional backup so y'all never have to worry about losing an amazing post.

To save to your camera coil, tap the Save Button setting, and so select Memories & Camera Curl.

flashback memories

How to repost Snaps and Stories from Memories

To repost a Snap or Story, swipe up from the camera screen to see all your saved Memories.

Tap on the Story or Snap you desire to repost to open up it, then hold your finger downwards on the screen to open up the bill of fare.

From there, y'all can select Transport Snap to add information technology to your Story.

How to create new Stories from Memories

You can also create a new Story entirely from Memories, recombining content from unlike days or Stories. This can be a fun manner to create themed content, all featuring a item production or type of postal service, or share a journeying that lasts longer than 24 hours in a single Story.

From the Memories screen, tap the checkmark icon in the top-right corner and then select the saved Snaps or Stories you want to share.

Once you've selected all the posts you want to include, tap the circumvolve with the plus sign at the bottom of the screen to generate a new Story. It will be saved in the Stories tab of your Memories screen, so you tin can observe it (and add to it) later.

From there, you tin can consign this Story to save or post on other social platforms, or share it with your followers by tapping Send Story.

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flashback memories

How to make Memories private

If yous want to save Memories but go along them hidden from your followers or friends, you can move them to My Eyes Only. This manner, they won't appear when yous're scrolling through your Memories screen.

To movement Memories, follow the same steps equally above for posting Memories as a new Story: tap the checkmark icon and and then select the Snaps yous'd like to make private.

And then tap the lock icon to add them to My Eyes Only.

The first time you add a Snap to My Eyes Just, y'all'll exist prompted to create a iv-digit passcode for security. You'll be required to enter the passcode every time yous open the My Eyes Just binder, which is accessible through the Memories screen.

flashback memories

Make sure you choose something that you can remember (or write it down), because in that location'due south no way to recover information technology!

If y'all forget your passcode, those Memories volition be gone for skillful. Snapchat takes secrets very seriously.

Yous tin can always chose to make these Snaps and Stories public again. But open them in My Eyes Only, concord your finger downwards on the screen, and select "Remove from My Optics Only" when the option appears.

If you want all your Memories to exist saved as individual, you tin set up that preference in your Settings. Only select "Save to My Eyes Merely past Default."

How to mail service content created outside of Snapchat to Memories

Snapchat Memories allows you to share content created outside of the platform with your followers, by importing photos and videos from your camera curlicue.

When yous swipe upwardly to open Memories, you'll see a tab chosen "Camera Roll." Tap and hold a photo or video you want to share, so tap "Send Photo" to add it to your Story.

flashback memories

If you've created nifty posts for Instagram or another platform, this allows you to import them easily and share them with your Snapchat followers too. It can as well help you build your audiences on other platforms.

How to use Flashback Memories

Snapchat Flashback Memories are available to yous whenever you have a Memory on the current date from a previous year.

Don't see whatsoever Featured Stories? That simply ways you lot don't take a Memory with an anniversary today.

When you lot have a Flashback retention, you can edit, share or save it. Edit it to add new stickers, filters or other flair if you want to apparel it up a petty. After all, it's an ceremony party.

From there, yous can tap Send Story to get in public, or tap Save to Stories if you don't want to share it immediately. This will add information technology to your Stories tab and allow you to easily notice and mail it later on on.

Continue in mind that Flashback doesn't utilise to Snaps and Stories that you've fabricated private by adding them to your My Eyes Only folder.

If you lot'd like to disable this characteristic, you tin can plough it off in your Settings. Merely we think information technology'south pretty fun, and nosotros've got a few ideas for putting it to use!

Tips for using Snapchat Memories and Flashback Memories

Just browsing through your sometime posts in Memories might spark some new artistic ideas for how to put those videos and photos to use. Just we've also got some suggestions for how to use Memories and Flashback to grow and engage your audience.

Celebrate how far you lot've come

Flashback Memories are made for celebrations. Later all, they're anniversaries! Chances are, you'll run into Flashbacks that remind you lot of how far you lot've come equally a make. At some indicate, you might even meet your first-ever post on Snapchat!

Sharing those with your audience is a great way to admit your long-time followers and bear witness them how you've grown together. They too aid connect new followers with your brand story, and provide the actuality and behind-the-scenes intimacy that Snapchat users love.

Combine Memories into new stories

The 24-60 minutes lifespan of a Snap used to hateful that you could only tell one-twenty-four hours stories.

Sharing details from a longer projection, or photos from a multi-day trip, meant split up Stories that were disconnected and hard to follow.

With Memories, yous can pull together those posts and create a fresh new Story from them.

If yous're about to release a new product, you lot tin gather a Story of all the piece of work that led up to it. If you're celebrating a team milestone, search your Memories for photos and videos of your team at work to share the story of your achievements.

Considering Memories lets you pull in content from your photographic camera ringlet, you can fifty-fifty include posts from other social networks, or user-generated content that you've screen capped and saved.

Recombining your content keeps information technology fresh, adds new context, and helps you tell deeper stories about your brand.

Repurpose seasonal content

Did you make a cracking vacation video two years ago? Possibly yous've forgotten all about it, but Flashback will remind you.

The appointment-specific feature is helpful because it works as a prompt; that means you'll never miss the adventure to repost an awesome Fourth of July video considering you lot didn't think of it until July 5.

Sharing these posts again can help fill up in gaps in your social media content calendar, and you can make them experience fresh with new stickers or filters.

Salvage and reuse promotional offers

Do you employ Snapchat to share discount codes with your followers? Memories tin assist you keep track of your promotional posts.

One time you've put in the work to create those promotional Snaps, save them to Memories and so you can share them over again the adjacent fourth dimension you want to drive sales.

Export content to share on other platforms

Memories lets you easily export your content and upload to another platform. Unlike your photographic camera roll, it's organized by theme and easy to search, so y'all can use information technology like an annal of your posts.

If you're ever at a loss for what to share with your followers on Facebook or Instagram, your Memories will provide a treasure trove of ideas. It might even help y'all go more than Snapchat followers.

Videos and photos that got a lot of engagement on Snapchat are likely to perform well on other platforms also, so requite them a take chances to live out their full potential.

At present that you've mastered this feature, you lot're set up to reminisce with your Snapchat audience. Happy trails down Memories lane.

Bonus: Download a costless guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to utilise them to promote your business.